opendorse

Sports have always been a huge part of the Lincoln community. Husker football is the one of the most successful and nationally known programs in collegiate history. It's all thanks to the amazing fans, and continued support for decades and even into the future. Transferring that energy and enthusiasm to sources outside of the University would be easy, many people may think. What most don't realize, however, is that there are a lot of local businesses and start-ups that are using this energetic fan base of Husker sports to their advantage. On this issue of Loving Local Lincoln, I am going to explore opendorse, the local sports engagement start-up right here in the heart of the LNK.

Former Husker Football stars, Blake Lawrence and Adi Kunalic, started this company back in 2013. It started with an idea to make the world of marketing on social media easier for companies, athletes with endorsements with those companies, and everyone in between. opendorse is an online platform that connects, not only brands with their customers, but connects athletes with their fans as well.

The opendorse platform is fairly simple and easy to use for everyone. Brands sign up on the platform, agents of those brands choose an athlete that is a partner of opendorse to promote their brand, and then the final step of the process is the athlete accepting the deal, and sharing content on their social media platforms. Athletes, as well, can go on the platform to be a partner and start creating deals with brands. It's all a never ending circle of brands reaching out to a wider target audience, while athletes are engaging with their fans on a more regular basis. Another great thing about opendorse is the opportunity is sets for the athletes that are a part of it. They get a larger cut of the profit compared to doing these deals through a traditional agency, having to go through multiple steps before the paycheck comes.

opendorse has activated more than 1,500 endorsement deals and house over 1,000 athletes on their platform. You can check out some of the work that opendorse has done by visiting their website here: www.opendorse.com That number is growing each and every day, and is gaining momentum every time a new deal is created. Some big names that are partners of opendorse include: the NFL, the UFC, Husker Athletics, and many more.

opendorse just proves to be another local company that is doing huge things nationally and internationally, that not many people in this community are aware of. I may be biased because I work here, but this company is seriously changing the game in social media marketing. Being aware of what's going on around us is so important, because this community deserves a lot more credit than it gets. Just another reason why I love local Lincoln.